The very best of the best.
With 29.074 campaign entries, coming from 90 countries, the 2021 Cannes Lions are revealing this week (from 21 to 25 June) which campaigns have been the absolute most creative and inspiring ones, across 30 categories, disciplines. Cannes Lions’ total entry numbers fell -6% compared to 2019, even though this year’s event spans 2 years of work, following its cancellation during the Covid-19 crisis last year.
Find below the recap table of these “Cannes Lions 2021 Grand Prix”, an awesome list of outstanding marketing campaigns, as well as the “Special Awards” and global rankings. You can also watch all of the Grand Prix case studies below, they are “must see” as they set the new benchmark in creative excellence.
The 2021 Cannes Lions Grand Prix
30 categories. 44 big winners. Indeed this year more than any other, many categories have awarded 2 or even 3 Grand Prix, within the same discipline.
| CATEGORY | AGENCY | BRAND | CAMPAIGN |
| BRAND EXP. | David Madrid & Miami | Burger King | Stevenage Challenge |
| BRAND EXP. | McCANN New York | Mastercard | True Name |
| C. B. TRANSF. | Marcel Paris | Carrefour | Act For Food |
| CREA. DATA | Rothco Dublin | Warner Music | Saylists |
| CREA. eCOM. | Draftline Bogota | AB InBev | Tienda Cerca |
| CREA. eCOM. | FCB Inferno London | The Big Issue | Raising Profiles |
| CREA. EFFECT. | Wieden+Kennedy Portland | Nike | Dream Crazy |
| CREA. STRATEGY | GSP San Francisco | Cheetos | Can’t Touch This |
| DESIGN | AKQA Stockholm | H&M | Looop |
| DESIGN | Superunion London | Notpla | Disappearing Packaging |
| DIGITAL CRAFT | Epic Games | Fortnite | Astronomical |
| DIRECT | David Madrid & Miami | Burger King | Stevenage Challenge |
| ENTERTAINMENT | 72andSunny Los Angeles | Tinder | Swipe Night |
| ENTERTAINMENT | Dentsu Taipei | Sinyi Realty | In Love We Trust |
| ENT. MUSIC | Prettybird Culver City | Columbia | Old Town Road |
| ENT. MUSIC | Gut Sao Paulo | Mercado Livre | Feed Parade |
| ENT. SPORT | Africa DDB Sao Paulo | House of Lapland | Salla 2032 |
| ENT. SPORT | Edelman London | Asics | Eternal Run |
| FILM | AMV BBDO London | Essity | Womb Stories |
| FILM | BETC Paris | Lacoste | Crocodile Inside |
| FILM | Wieden+Kennedy Portland | Nike | You Can’t Stop Us |
| FILM CRAFT | Chelsea Pic. Los Angeles | Essity | Womb Stories |
| FOR GOOD | Publicis Mexico & Latvia | Propuesta Civica | Still Speaking Up |
| GLASS | VMLY&R Sao Paulo | Starbucks | I Am |
| HEALTH | AMV BBDO London | C.O. for Public Interest | Address Pollution |
| HEALTH | AMV BBDO London | Essity | Women Pain Stories |
| HEALTH | TBWA\ London | Beco | Steal Our Staff |
| INDUSTRY CRAFT | Ogilvy London & Toronto | Dove | Courage is Beautiful |
| INNOVATION | Wunderman T. Buenos Aires | Unilever | Degree Inclusive |
| MEDIA | FCB Chicago | City of Chicago | Boards of Change |
| MEDIA | Ogilvy Pakistan | Telenor | Digital Birth Registration |
| MOBILE | Ogilvy Pakistan | Telenor | Digital Birth Registration |
| OUTDOOR | David, Ingo, Publicis | Burger King | Moldy Whopper |
| OUTDOOR | Publicis Conseil Paris | Renault | Electric Village |
| OUTDOOR | Publicis Milan | Heineken | Shutter Ads |
| PHARMA | Area 23 New York | Woojer | Sick Beats |
| PR | FCB New York | Michelob Ultra | Contract For Change |
| PR | McCANN Paris | Spinneys | The Bread Exam |
| Ogilvy London & Toronto | Dove | Courage is Beautiful | |
| RADIO | Area 23 New York | Woojer | Sick Beats |
| SOCIAL | David Madrid & Miami | Burger King | Stevenage Challenge |
| SOCIAL | R/GA San Francisco | Superb Owl | |
| SUS. DEV. GOALS | Farm Stockholm | Doconomy | The 2030 Calculator |
| TITANIUM | AMV BBDO London | Essity | Women Pain Stories |
Cannes Lions’s 2021 Special Awards and Rankings
A total of 478 jurors from across 55 countries have been involved with judging the Lions. They have awarded a total of 982 Lions, across 53 countries.
- Advertising Agency of the Cannes Lions 2020-2021: 1. AMV BBDO London ; 2. Publicis Italy Milan ; 3. FCB Chicago.
- Independent Advertising Agency of the Cannes Lions 2020-2021: 1. Wieden+Kennedy Portland ; 2. The Bloc New York ; 3. Rethink Toronto.
- Network of the Cannes Lions 2020-2021: 1. FCB ; 2. Ogilvy ; 3. BBDO Worldwide.
- Holding Company of the Cannes Lions 2020-2021: 1. WPP ; 2. Omnicom ; 3. Interpublic Group.
- Creative Brand of the Cannes Lions 2020-2021: 1. Burger King ; 2. Bodyform, Libresse, Essity ; 3. Dove.
- Palme D’Or of the Cannes Lions 2020-2021: 1. Chelsea Pictures Los Angeles ; 2. Division Paris ; 3. Prettybird Culver City.
- Healthcare Network of the Year: 1. FCB Health ; 2. The BlocPartners ; 3. McCann Health.
- Healthcare Agency of the Year: 1. Area 23 (an FCB Health Network Company, New York, USA) ; 2. The Bloc (New York, USA) ; 3. VCCP Health (London, UK).
Cannes Lions’s 2021 Grand Prix” all the case studies
So far, only 3 campaigns have achieved the groundbreaking performance to win several Grand Prix, in several disciplines, (re)discover them all below.
- 3 GRAND PRIX > Burger King’s “Stevenage Challenge” (by David Madrid and David Miami) wins Brand Experience & Activation + Direct + Social & Influencer Grand Prix.
- 2 GRAND PRIX > Dove’s “Courage is Beautiful” (by Ogilvy London & Toronto) wins Industry Craft + Print & Publishing Grand Prix.
- 2 GRAND PRIX > Telenor’s “Naming the Invisible by Digital Birth Registration”(by Ogilvy Pakistan) wins Media + Mobile Grand Prix.
- 2 GRAND PRIX > Essity’s “Women Pain Stories” (by AMV BBDO London) wins Health + Titanium Grand Prix.
- 2 GRAND PRIX > Essity’s “Womb Stories” (by AMV BBDO London) wins Film + Film Craft Grand Prix.
Brand Experience & Activation Grand Prix
- Burger King – “Stevenage Challenge” (by David Madrid and David Miami).
- Mastercard – “True Name” (by McCANN New York).
Creative Business Transformation Grand Prix
- Carrefour – “Act For Food” (by Marcel paris).
Creative Data Grand Prix
- Warner Music Group – “Saylists” (by Rothco Dublin).
Creative eCommerce Grand Prix
- AB InBev – “Tienda Cerca” (by Draftline Bogota).
- The Big Issue – “Raising Profiles” (by FCB Inferno London).
Creative Effectiveness Grand Prix
- Nike – “Dream Crazy” (by Wieden+Kennedy Portland).
Creative Strategy Grand Prix
- Cheetos – “Can’t Touch This” (by Goodby Silverstein & partners San Francisco).
Design Grand Prix
- H&M – “Looop” (by AKQA Stockholm).
- Notpla – “Disappearing Packaging” (by Superunion London).
Digital Craft Grand Prix
- Fortnite x Travis Scott – “Astronomical” (made internally by Epic Games).
Direct Grand Prix
- Burger King – “Stevenage Challenge” (by David Madrid and David Miami).
Entertainment Grand Prix
- Tinder – “Swipe Night” (by 72andSunny Los Angeles).
- Sinyi Realty – “In Love We Trust” (by Dentsu McGarryBowen Taipei).
Entrainment For Music Grand Prix
- Columbia Records x Lil Nas X – “Old Town Road” (by Prettybird Culver City).
- Mercado Livre – “Feed Parade” (by Gut Sao Paulo).
Entrainment For Sport Grand Prix
- House of Lapland – “Salla 2032” (by Africa DDB Sao Paulo).
- Asics – “Eternal Run” (by Edelman London).
Film Grand Prix
- Essity – “Womb Stories” (by AMV BBDO London, produced by Chelsea Pictures Los Angeles).
- Lacoste – “Crocodile Inside” (by BETC Paris, produced by Iconoclast Paris).
- Nike – “You Can’t Stop Us” (by Wieden+Kennedy Portland, produced by Pulse Films Los Angeles).
Film Craft Grand Prix
- Essity – “Womb Stories” (by AMV BBDO London, produced by Chelsea Pictures Los Angeles).
For Good Grand Prix
- Propuesta Civia & Reporters Without Borders – “Still Speaking Up Deep Truth” (by Publicis Mexico and Publicis Latvia).
Glass The Lion For Change Grand Prix
- Starbucks – “I Am” (by VMLY&R Sao Paulo).
Health & Wellness Grand Prix
- Lions Health and United Nations Foundation Grand Prix: Central Office for Public Interest – “Address Pollution” (by AMV BBDO London).
- Essity – “Women Pain Stories” (by AMV BBDO London).
- Beco – “Steal Our Staff” (by TBWA\ London).
Industry Craft Grand Prix
- Dove – “Courage is Beautiful” (by Ogilvy London & Toronto).
Innovation Grand Prix
- Unilever – “Degree Inclusive” (by Wunderman Thompson Buenos Aires).
Media Grand Prix
- City of Chicago – “Boards of Change” (by FCB Chicago).
- Telenor – “Naming the Invisible by Digital Birth Registration” (by Ogilvy Pakistan).
Mobile Grand Prix
- Telenor – “Naming the Invisible by Digital Birth Registration” (by Ogilvy Pakistan).
Outdoor Grand Prix
- Burger King – “The Moldy Whopper” (by David Miami, Ingo Stockholm, Publicis Romania).
- Renault – “Electric Village” (by Publicis Conseil Paris).
- Heineken – “Shutter Ads” (by Publicis Milan).
Pharma Grand Prix
- Woojer – “Sickbeats” (by Area 23 New York).
PR Grand Prix
- Michelob Ultra – “Contract for Change” (by FCB New York).
- Spinneys – “The Bread Exam” (by McCANN Paris).
Print Grand Prix
- Dove – “Courage is Beautiful” (by Ogilvy London & Toronto).
Radio & Audio Grand Prix
- Woojer – “Sickbeats” (by Area 23 New York).
Social & Influencer Grand Prix
- Burger King – “Stevenage Challenge” (by David Madrid and David Miami).
- Reddit – “Superb Owl” (by R/GA San Francisco).
Sustainable Development Goals Grand Prix
- Doconomy – “The 2030 Calculator” (by Farm Stockholm).
Titanium Grand Prix
- Essity – “Women Pain Stories” (by AMV BBDO London).
Watch other Grand Prix from the 2021 ADC, D&AD, One Show… Here: The 2021 Grand Prix
L’article Cannes Lions 2021: watch all the Grand Prix here est apparu en premier sur LLLLITL.
